YouTube as a Content Creation Hub

I originally used YouTube as a hub for my performance videos as a violinist. However, over time, it naturally evolved into a place for teaching content for my students. This wasn’t my initial goal, but it evolved in that direction.

Online Business on a Hamster Wheel

After listening to many “gurus” in an attempt to build an online business as a professional violinist with no tech skills, I realized that I had spent years doing things that didn’t bring the desired results. Consequently, I often felt like I was stuck on a hamster wheel.

Getting Off the Hamster Wheel

As a Capricorn and a violinist, I love focusing on results. If I invest time in something, I need to see a return. In the same way, I apply the same attention to detail that I use with the violin and my personal life. This mindset allowed me to successfully monetize myself online.

Return on Time Invested

I remember attending a live workshop on how to use YouTube for an online business. During the session, the coach advised me to follow certain steps to make money from YouTube. However, I replied, “I don’t need thousands of subscribers or millions of views. My goal is to use YouTube to make money. I don’t just want to create videos for the sake of it.” After hearing this, the coach completely revamped her strategy to align with my goal of seeing a return on my time invested.

Why Video?

First and foremost, video is a great way for people to get to know you, feel your energy, and decide if they want to work with you. Not every teacher is right for every student, just as not every client is right for every coach. Therefore, video allows you to show your personality and style.

You Attract What You Are

If people can’t connect with you through video, or if they find you annoying, they won’t want to work with you. However, if they love your energy, can’t stop watching your videos, and resonate with what you’re saying, they’ll want to work with you. That’s when everything clicks.

Video Is Key, But Not for Subscribers or Views

Now, let me explain that video isn’t about accumulating subscribers or views. Instead, the real goal is to create content that will attract your ideal clients. If you get a hundred views and one person buys a product or signs up for your list, that’s a huge win.

Video Filming Tips

When filming your video, make sure you have a simple background and good lighting. It doesn’t have to be complicated. In fact, I personally use my phone, so don’t let the technology intimidate you. Just get started and let your content do the work for you.

Using a Video Script Template

Next, you need to be organized in your presentation. I have a video script template that you can totally download for free to help you out if you need some help in organizing the presentation of the information in your video. Get the video script template here.

You Had Me at Hello

In order to create YouTube videos that magnetically attract clients, you need a catchy title. After all, people aren’t going to click on your video if the title isn’t working for them.

How to Formulate a Catchy Title?

To make your title relatable and searchable, ensure that the title of your video aligns with the content and addresses a pain point that your future clients can relate to. Offering a solution with powerful words can make a big difference in attracting your audience.

Check with TubeBuddy

Moreover, you can use TubeBuddy’s Keyword Explorer to analyze your title. This tool will show how it performs on your channel and in the broader YouTube search. Additionally, it will tell you if people are actually searching for the topic you’re presenting in your video.
Don’t have TubeBuddy? I would highly recommend it! Click here to get started with TubeBuddy.

Be Authentic

While presenting yourself, aim to be as natural as possible with authentic energy. It’s important to showcase yourself in the best light. For instance, avoid making videos when you’re feeling tired or sluggish. Think about moments when you feel at your best to ensure you’re presenting yourself effectively in your videos.

Batch Your Videos to Save Time

In order to save time, batch your videos. List several video ideas you can film in one session. If you’re like me, you prefer saving time and energy, so consider making a list of three video ideas.
Additionally, script the videos beforehand to make filming smoother. If you don’t have a designated filming space or live with others, it might be hard to find quiet moments. However, once you’ve prepared, optimized your setup, and feel ready, use that time efficiently by batching your videos.

Include Only ONE Call to Action

In your video, aim for one call to action. People are busy and overwhelmed with various tasks. Presenting multiple options can lead to decision fatigue. Therefore, keep your video focused on one action to avoid overwhelming viewers.

Superpowered Call to Action

What is your call to action? It could be asking viewers to like the video, comment to build a relationship, sign up for your newsletter with exclusive offers, or download a helpful PDF related to your content.
Remember, the goal isn’t to give away a free PDF without purpose. Many people download free PDFs but rarely see any value. Ensure that the PDF or gift you offer leads to a solution, guiding your audience through their journey with you.

Sprinkle the Link Everywhere

Once you’ve decided on your call to action, make sure to share the link everywhere. Include it in the video’s cards, the end screen, and the description. You could even add it to the comments to make sure viewers don’t miss it. After all, people are often busy, so make sure the link is visible and easy to access.

Create Eye-Catching Thumbnails

Thumbnails are crucial. After filming, take a quick selfie and use it for your thumbnail. Your face represents your brand — it’s unique, and your energy shines through. This will help viewers resonate with you instantly.
Moreover, use your image and engaging words that reflect the video content and title, encouraging viewers to click.

Optimize with Keywords

In the tag section, include the keywords viewers would search for to find your video. Place the exact title in the tags section. TubeBuddy is helpful here; it will show you how your keywords perform and suggest additional keywords to use.
Also, create a playlist with a catchy title, and include your video in that playlist.

Harness the Power of Playlists

Revamping a playlist can significantly help. For example, I created a playlist called “Beginner No More, Learn Third Position” for adult violinists. It’s short, catchy, and directly solves a pain point. Place your video in a playlist and feature it on your YouTube channel to increase visibility.

Repurpose Your Video

Finally, repurpose your content across platforms. Add subtitles, create Instagram reels, or host Facebook Live sessions directing people to the full video. By doing this, you expand the reach of your video beyond YouTube.
Once your video is live, it can work for you now or in the future. You may attract clients at any time, whether it’s days or years down the road.

Patience and Consistency

Remember, YouTube videos can continue to generate results long after they are published. Don’t get discouraged if your video doesn’t get a lot of views immediately. I have videos from 10 years ago that still bring in clients today.

Keep creating, stay consistent, and trust the process. Eventually, someone will find your content, resonate with your energy, and decide to work with you.

Don’t forget to grab that video script template to help you out and have fun filming. Ciao.