High Vibe Biz Archives - High Vibe Biz & Life

8 Ways to Declutter your Online Biz

Heather Kaye — Tue, 26 Sep 2023 11:36:46 +0000

8 Ways to Declutter your Online Biz

Finding yourself sifting through outdated files and wasting time searching for one file when you have tons of other files that are just in the way? In this post, discover 8 Ways to Declutter your Online Biz.

Why decluttering is important?

In a nutshell, added clutter weighs down your personal energy. If you’re carrying around extra baggage it is time to get that cleared out. You will feel lighter and allows you to fly higher. It helps the energy, helps your personal energy Vibe higher. It keeps the flow of chi going without being stuck with all this extra clutter around you.

Every article has a specific energy. Every piece of clutter or unecessary file has a vibrational frequency. IF this article, file or thought is not serving your highest good it is time to get rid of it.

Keep reading to discover 8 Ways to Declutter your Online Biz.

Finding Treasures

In the process of decluttering, you never know what you’re going to find. You may find an old opt-in that you can turn into a product. You may find an old course or product that you made years ago and you’d never took the time to Market it.

Decluttering is a great way to help sustain what you have going on right now in a very easy way, without having to make more products or take more time to create something new.

You probably have a treasure Trove of products that you can use just hanging out in your files. In the process of decluttering, you may be inspired with new ideas as well.

Creating a consistent declutter strategy

If you haven’t decluttered your business for a while, you probably have some hours of work to do which can be overwhelming just in and of itself.

Answer?

Create a weekly decluttering strategy!

Time blocking with a timer is an incredible way to keep you focused and consistent. Declare your declutter day of the week…or if you want to set this a daily non-negotiable too that would help you declutter even faster.

Declare your decluttering place!

If the weather is great, take yourself outside. Use the energy of nature to help you enjoy your decluttering process.

Bad weather? Treat yourself to your favorite hot beverage at a coffee shop.

Love working with others? Join an online decluttering party. If you’re interested in joining my decluttering group, head on over to my high Vibe solopreneur Facebook group and you’ll be notified within the group when I have my decluttering time and we can declutter together so you don’t feel so alone in the process. Makes it a little bit more enjoyable.

Step 1: Declare day, time, length and location.
Step 2: Put it in your calendar.
Step 3: Declare what area you’re choosing to declutter.
Step 4: Keep track of your declutter progress to feel you have accomplished something. A way to help you feel productive while you’re doing this is to write down the number of files you have decluttered.

For example: if you know your emails before you start and then write down where you ended up so you can see how much you’ve deleted. This keeps you encouraged with a sense of productivity within a specific time frame.

How often to declutter?

Tons of clutter?

Daily in small bits to tame the files.

Not so much?

You could probably get by with weekly.

Feel you have got your clutter tamed?

Maintain with monthly sessions.

8 Ways to Declutter your Online Biz

These eight areas I’m going to give you are going to help you inspire you what you need to do in your business. I specifically chose these eight areas because they are my hot cluttered places.

1. Google Suite

Do you use Google Suite? Let me know in the comments below.

I use Google Suite for Google Docs, Slides for presentations, and sheets for organization.

I’ve been using Google Docs for years for my students. The declutter process is simple. Go to your drive and start deleting files you no longer need. Click the three little dots in the upper right corner of the file and then click delete.

In the process of decluttering, you may easily organize any files that you will not be deleting.

2. Dropbox

If you use Dropbox, you most likely have a lot of files that can be deleted or organized. I use Dropbox with my students, courses, marketing files, images, stock photos etc. Basically, all files from my online biz that need to be stored. For me, everything is in Dropbox!

These files can also be a Treasure Trove of things that need to be decluttered and at the same time products that could be finished or repurposed.

Don’t have Dropbox? Get it here! (if you enroll with this link, they give me a bit more storage space.)

Spending a bit of decluttering time in your Dropbox account allows you to reacquaint yourself with your files, and delete all unnecessary or outdated files.

3. eMails

This place gets filled up quick! I don’t know about you, but I think right now I have over 20, 000 emails in one email account alone. EEK!!!

The strategy I use to speed up this process is to click on an email you will delete, copy and paste who it’s from, and put it in the search bar. All the emails from that specific person will then appear. Click the box to select all the emails and you may be able to delete hundreds of emails very quickly in that fashion.

4.Canva/Picmonkey

The next place is Canva/PicMonkey. These are the two platforms I use to create images for my online presence.

Don’t have Canva? Get it here!

Canva and Picmonkey fill up fast if you delete files on a regular basis. Any images you don’t want to delete, create folders for them and get them organized.

5. Smartphone

The next place to go to is on your phone. You may find, have tons of images or videos on your phone that you could easily download. If you want to keep them or delete so they’re not taking up space on your phone as well you can put them on a hard drive or put them in a Dropbox.

If you’re like me I use my phone for videos. I use my phone for images and it gets pretty full so that’s a great place to clear out and that’s something that you can do if you have your phone with you everywhere, so if you’re sitting in the car waiting for somebody. If you’re on the bus or if you’re waiting for a plane, whatever it is, you can take out your phone and just start deleting pictures that you don’t want anymore or start filing them away.

6. Trello

The next place to go to to clear out could be if you use Trello or Asana.

Don’t have Trello? Get it Here!

You may have some old Trello boards that you’re not even using anymore. To declutter simply to go in your account and take out what you need from those Trello boards then click delete.

Take the time to reorganize what you do have so you keep everything really Slim lined.

7. Social Media

This is a really big topic you may want to break it down even smaller. So depending you know if you’re using Instagram a lot or Facebook or YouTube you probably have a lot of things in there that you can clean out.

Maybe even friends and followers on Facebook, you can clean out your playlists on YouTube.

Reorganize what you have that you’ve saved. Pinterest is another place. Social media is a must for constant maintenance. You may find at least 20 minutes of social media clean out on a weekly basis is necessary.

8. Websites

If you maintain your own website, head on over to the back end of your website and start the decluttering process with your Pages first. Clear out any pages that are not being used on your website anymore.

You can filter by date created and start with the oldest content if you desire. If you realize that you didn’t want to delete something, you can just pop into your trash and retrieve it if you need to.

Let me know in the comments below what are you going to choose to spring clean in your business and don’t forget if you want to have some company in doing so, check out my Facebook group High Vibe solopreneurs and we can Spring Clean together. I’ll see you there. Caio.

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How to Monetize Your Talent Online

Heather Kaye — Mon, 03 Jul 2023 07:08:43 +0000

How to Monetize Your Talent Online

Talented and ready to jump out of the starving artist syndrome? Let’s get you making some extra cash with your talents online. Monetizing your talents online is a great way to turn your passion into profit. That’s what I did.

My online journey in short

Professional International violinist that found my way teaching online from a request made by my students in the States for online lessons while I was touring abroad.

Within that journey, I have created this thriving YouTube channel written over 30 educational digital exercise books for violin and created multiple online courses and academies for adult violinists newbie to Pro.

If I can do it, you can too.

Technophobe to techie

I was a complete technophobe before I started online. Truth!

I barely had a Facebook account and an email address. I absolutely dreaded working with computers. Now no one today would believe that’s the case because now I love working online listening to some soft jazz and knowing that I’m making an impact in this world today.

Passion to profits

It doesn’t matter if you’re a musician or an artist or you love to cook. Your passion, whatever it is, can be turned into a product that you can sell online. Now it’s not just, okay I’m gonna sell something online to make money. You’re using your passion and your drive to help others to share something that you are so passionate about that you know it will help others in their Journey as well whether it’s an educational product or something that will be hung on the wall that’s going to give them joy every time they look at it.

Use social to your advantage

We live in a day and age that social media can be a blessing or it could be a curse and as talented individuals monetizing ourselves online social media is absolutely amazing. I have connected with so many violinists all over the world because of my YouTube channel or because of Facebook. If I hadn’t been working online I would never meet these amazing people and teach them violin or help them with their online Biz or both!

Simple ways to get you started making money online

Sell your products or services on an online Marketplace like Etsy or just use Payhip. Payhip has a free plan where you get a link and you can sell on social anywhere. Wherever you’re having a conversation, whether it’s in direct messaging, you can just pop that link in and say hey this would really help you out and boom you have your first sale. So that’s a very very easy way to get started.
I would highly suggest creating a website that showcases your talent. Think of it as kind of like your online Gallery, whether it’s performance videos, videos of you working with your passion and creating your passion so people can see the joy that you have when you are doing what you love.
Sell your digital products, your ebooks, even online courses on your website.
It’s very simple to join affiliate programs where you can link the products that you use. For example for me I have a page where I have my products I use, as far as like rosin, violin case, strings, these different things or a journal even that you can link to and then somebody will purchase that you can get a small commission.
Offer consulting services online. This can be easily done by Zoom.us. I’ve been using Zoom since 2011, teaching online.

Get organized with a checklist

I have an amazing wonderful, very simple one sheet called, “Get Monetized Online Checklist” that you can print up. This checklist is a great resource for you to follow and check off when you implement helping you make some fun cash from your passions online.

What is so beautiful about making money online is you are supporting yourself as an artist, as a musician which gives you more time to do what you love, which is probably working on your craft.

Have fun monetizing your talents and turning your gifts into gold.

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Tula Microphone For Online Teaching

Heather Kaye — Tue, 27 Jun 2023 17:57:46 +0000

Tula Microphone For Online Teaching

Looking for a microphone that is good for recording and for online teaching? In this post discover the Tula Microphone For Online Teaching.

I’m really excited to share the microphone that I am using now currently when I teach online and when I record myself playing the violin. I am beyond excited to have found this microphone it’s called the Tula mic, t-u-l-a. It’s adorable, compact, and portable.

What I love about this microphone is it’s great for voice and also for the violin.

Getting to know the Tula microphone

Order your Tula microphone here.

The Tula microphone is extremely compatible and fits in your backpack super easily so it can go anywhere you go. It can also easily fit in your violin case.

The Tula mic has its own little stand that opens up and then it’s able to sit down very nicely without any issue. You can change out the stand and connect it to a mic stand if you want to. Simply take the stand off with a quarter turn.

On either side of the microphone, you have an on-off button, a record button, the button to choose for the Lavalier mic, and for noise cancellation as you’re recording.

You can order a carrying case specific for the Tula as well; however, I do not have the carrying case as it wasn’t available for international orders. If you are located in the United States, you’ll be able to order the carrying case directly from the Tula website.

Tula is not only a microphone but a recording device as well

The Tula microphone is also a recorder! It records the violin or any musical instrument for that matter very beautifully. It is great to use in your practice sessions as well to playback and hear how you are sounding on the violin.

The one thing is, it does not have a speaker so you’re not able to play yourself back however if you connect headphones to the Tula mic you’ll be able to hear yourself.

Easy connectivity

The Tula microphone is excellent for online teaching. It connects very easily to Zoom, to your iPhone or any device you want to make videos, with a smartphone, or any apps on the iPad or tablet.

The Tula mic comes with a cable that you insert in the back of the microphone and with the other end you easily plug into the USB of the computer that you’re using.

Since I’m using a MacBook Pro I have to have a USB adapter which you can find pictured and linked to the right. You know that it is connected when a notification pops up that the mic has been connected.

Connecting to the iPhone

To connect the Tula microphone with your iPhone you will need a camera adaptor (pictured and linked to the left.) This adaptor connects to the iPhone allowing you to have the USB here for the Tula to be connected.

Now you can use the Tula microphone when you are making videos with your iphone.

How to set up in Zoom

When in Zoom, go into your microphone settings and select the Tula mic. It’s not going to work at first if you don’t select it in settings. You will know the Tula mic is working when you have a red light showing up on the Tula microphone itself.

Easily connects with a Lavalier mic

If you want to connect even further when you’re talking, use a Lavalier mic (pictured and linked to the right) connected through your Tula. There is a hole in the Tula microphone specifically for your Lavalier mic.

Order your Tula microphone

If you’re a musician, I would highly recommend the Tula mic. If you’re an online teacher of an instrument, I would recommend the Tula mic because it’s great for the voice and also for the instrument.

Enjoy using the Tula and let me know in the comments below if you do use a Tula and how you like it.

Order your Tula microphone here.

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Filming Set Up for non Techies

Heather Kaye — Tue, 27 Jun 2023 17:03:27 +0000

Super Easy Affordable & Fast Video Filming Set Up for non Techies

Recently, I was asked how do you make your YouTube videos? So I wanted to go ahead and give you the rundown of what I use for my YouTube videos. In this post discover Super Easy Affordable & Fast Video Filming Set Up for non Techies. I’ve been making Youtube videos for 11 years and I will share with you a bit of my filming journey.

My Youtube journey

In 2010, my Youtube channel was mainly the home for my violin performance videos. Then as I started to perform overseas my in-person students wanted me to teach them while I was away. That was the first step to teaching online and I started teaching violin and piano online in 2011. My videos naturally turned into more violin tutorials for my students and clients that I worked with.

My move to Macbook

When I first started filming video, I used a specific video camera and a specific editing software, it was getting a little clunky especially when I moved to Apple. I used my iPhone and that connected a lot better with my MacBook on the simplicity of making and editing YouTube videos.

No video camera needed

First thing, grab your smartphone. You really don’t need a video camera. The video cameras on the new smartphones are really high quality. I keep my iPhone up to date so I’m always having better quality videos from my iPhone.

Good quality microphone

Number two is a microphone. Audio quality can make or break a video. It’s really important that you are heard well in your videos.

Currently, I use a Tula microphone. Click here to read my post “The Best Microphone for Online Teaching.”. It’s a fabulous microphone that I use not only for my YouTube videos but also for my online teaching and coaching calls.

The Tula microphone can also be used as a recorder. If you’re a musician and you want to record yourself, this microphone is fabulous plus it’s portable.

I love everything that I have to be portable since I do travel quite a bit and that way my office is simply portable.

The next thing you want to get is a Lavalier mic. That way that you can really hone in your voice or your instrument into the microphone and it actually helps to reduce background noises. With the Tula mic you just connect the lavalier mic to the Tula mic and then an adapter to connect with my iphone.

The Lavalier mic can also be used on its own. I would suggest getting wireless so you are movable without being connected to a wire.

Natural lighting is best

The next thing is lighting. Lighting is super, super important. I actually use natural lighting for all my videos. I prefer to use natural lighting. Every time I have tried to use a different setup for lighting, it’s just not the same.

I’ve gotten a whole full setup with a light box and was disappointed with the effect. So I schedule my videos when I know I’m going to have pretty decent natural lighting and I angle myself to the window so the natural lighting comes at me.

Lighting alternatives

Now if you’re wanting to make videos and you just don’t have that natural lighting there are a couple of options you can use. These options also work if you’re working online with clients and you want to be well-lit for them.

You can find mini ring lights that clip on your phone or on your computer to light up while you’re working. It does have an adapter and you can plug it in so you don’t have to worry about running out of batteries. You can just plug it into your USB port and charge this guy right up.

For something a little bit bigger I use a ring light set on a tripod that has a holder for the phone within the ring light itself. I mainly use this for my clients, when I work online to light up my face as I’m working with them because when I do have clients it’s night out and I don’t have that natural lighting.

Tripod for smartphone

If you choose to use natural lighting without the ring lights then you just need a normal tripod to hold your phone for filming. The tripod that I use can also be used as a selfie stick which allows me to make videos on the go.

Editing in iMovie

You’re going to need an editing software to edit these marvelous videos that you’re going to make. I’ve used different softwares in the past. Since I am for all for Simplicity, I use my iPhone, my MacBook and I stick with iMovie.

A lot of fellow YouTubers say to use Final Cut Pro as an editing software but I just personally have not moved from iMovie. It gets the job done and before I move to a different editing software I’ll probably hire a video editor.

So that means you’re going to have to have a computer to use that in video editing software so your computer of choice. If you choose to use Apple products they just work really seamlessly together and they communicate very well.

In the past, I had communication issues of uploading downloading the video into the computer but with the same system of iPhone and MacBook you can just airdrop.

Simple background

Don’t be too afraid of what your background looks like if it’s not as perfect as you want it. You can find a background anywhere that you can use right now. You can start making the videos if it’s just a blank wall that’s great as long as you have good lighting and the fact is you just don’t want your background to be cluttered. You want people to be looking at you and not looking at your background and being distracted by what is in your background. So as simple as you can make it is great.

Get filming

Don’t let the feeling of not having the perfect video editing or video filming equipment stop you from making your videos. Go out there and meet your public with the videos that you make where you are right now. It’s always going to get better from here.

Happy filming.

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How to Quickly Edit Your Youtube Videos in iMovie

Heather Kaye — Tue, 27 Jun 2023 11:56:23 +0000

How to Quickly Edit Your Youtube Videos in iMovie

Looking for a way to quickly edit your YouTube videos in iMovie? Editing videos for YouTube can be a complicated and time-consuming process but with tips and tricks, you can easily master the basics of video editing in iMovie. In this post, I’ll show you how I personally edit my YouTube videos and show you some fast and simple tips to help get you editing your videos in iMovie.

iMovie editing checklist

Open iMovie
Click Create a movie
Drag and drop the video file you want to edit into iMovie or click the arrow in the upper left to retrieve it from your files.
Highlight the movie (You’ll know it is highlighted when you see the yellow frame around the movie)
Click the magic wand on the upper left corner of the video editing tools that you find on the upper right side of iMovie.
If there are any yellow areas within the movie itself, this lets you know that the audio was too oud in that area. Drag the audio down lower to not have any yellow in the movie itself.
Know that if anything happens that you want to undo just click Command Z if you are on a mac.
Trim the empty space at the beginning of the video before you start talking. Do this by right clicking and click trim to playhead.
Add in your transitions, titles, music, B-Roll while you are editing the video. You can see how all of this si done by watching the video above.
Take note of the time you refer to a lead magnet or another video so when you add the links in Youtube, you don’t have to watch the entire video yet again.
When finished editing, watch the video from beginning to end for a final check
Save this file for Facebook video if you are posting to Facebook
Find 20 seconds from the end of the video, right click and split clip.
Add your endcard (watch the video above to learn how to do this.)
Add the last 20 seconds of your video on top of the endcard.
Don’t forget to mark 0 for the dissolve.
Save file and upload to Youtube.
Create a Short from your video that you can use for Insta and Pinterest.

Ready to have a coach in your pocket for six sessions to help you along in building your online biz? Check out my biz-building six-pack. In these six sessions, you’ll get personalized support and expert advice. Let’s turn your gifts to gold!

Click here to book!

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How to Create Youtube Videos to Magnetically Attract Clients

Heather Kaye — Mon, 26 Jun 2023 12:06:22 +0000

How to Create Youtube Videos to Magnetically Attract Clients

Desire more paying clients on your calendar? In this post discover How to Create Youtube Videos to Magnetically Attract Clients.

I’m so excited about creating this post for you as this is something that has truly helped me have more bookings on my calendar as an online entrepreneur.

Youtube library to content creation hub

I have used YouTube as my Hub; however, this wasn’t my intent at the beginning of my Youtube journey. I was just using YouTube as a library for my performance videos as a violinist and then it just naturally evolved into teaching videos for my students.

Online biz hamster wheel

I really listened to a lot of gurus because I felt they knew a lot more than I did about how to create an online Biz being a career professional violinist with no techie skills; however, I have found after years of listening and doing what they said that I was just living in some sort of hamster wheel doing things that I didn’t see a lot of results.

Getting off the hamster wheel

As a Capricorn, a rebel, and a violinist I have this attention to detail such that when I do something it’s got to be laser-focused and it’s got to have results and return on my time invested. I use the analogy of dark chocolate or espresso for how I work with violinists, how I live my life and how I have successfully monetized myself online.

Return on time invested

I remember a few years back as I was attending a live Workshop specifically on how to use YouTube for an online biz, the coach said well you need to do this, this and this, and I said,

“You know what? My goal is not to have thousands of subscribers, which I do, or to have millions of views, which I do, my goal is to use my YouTube channel to make money. I’m not here to spin my wheels and just make YouTube videos just for the heck of it. I need to see a return on my time invested.”

The coach was silent for a little bit and then honestly after that, she completely revamped how she was presenting her strategy. So if you can relate to wanting to see some Exchange from the energy inputted into your online business, keep reading to doscover How to Create Youtube Videos to Magnetically Attract Clients. Be sure to Implement the tips given in order to see more results from your time invested.

Why video?

Let’s first start off with why video? Video is such a great way for people to get to know you, your character, feel your energy and understand if they want to work with you.

Every teacher is not for every student and every student is not for every teacher.

This goes along with clients. Every client is not for every coach and vice versa. So video is a great way for your future clients to know and understand if they’ll work with you.

You are the vibration you attract

If they can’t get through your video, they find you annoying, they’re not going to want to work with you. If they find that they’re not getting results on what you’re presenting in the videos, not going to want to work with you, on the other hand,

if they love your energy,

they can’t stop watching your videos,

they just love your Vibes,

they totally resonate with you,

there’s something inside of them that’s inside of you,

and they find answers with what you have to say, then voila!

Angels Sing and they’ll want to work with you.

It’s as easy as that and this is why video is so great because you can write all the blog posts, you can write all the social media posts, you can create a profile on LinkedIn, but they don’t know you!

They don’t know your character, they don’t know your voice, they don’t know your vibration, they don’t feel your energy. This is why video is phenomenal and you can use this to attract your clients.

It‘s not about the subscribers and it’s not about the views

I’m going to walk you through step by step how to create a video that you’ll post on YouTube that’s going to be your client magnet.

It’s not about the subscribers, it’s not about how many views you get. If you get a hundred views and one of those views purchases a digital download or works with you or subscribes to your list, that is a huge win! Huge! Just one person watching One video that follows through on your call to action is a huge win.

Video filming tips

So when creating the video, be sure to have a very simple background, good lighting.

Check out my post on how I personally film a YouTube video here.

It doesn’t have to be complicated. I use my iPhone so don’t let the complications of tech stop you from filming that video.

Using a video script template

Next, you need to be organized in your presentation. I have a video script template that you can totally download for free to help you out if you need some help in organizing the presentation of the information in your video. Get the video script template here.

You had me at hello

In order to Create Youtube Videos to Magnetically Attract Clients, you need a catchy title. People aren’t going to click on your video if the title isn’t working for them.

So how to formulate a catchy title?

Make sure it is in relation to the information that you’re giving in your video, has a pain point that your future client is going to relate to and a solution use powerful words. You can check it in Tubebuddy Keyword Explorer to see how it’s going to rate with your channel and how it’s going to rate on YouTube plus you’ll find out if it’s a searchable title and if people are actually searching for what you’re presenting in your video.

Don’t have Tubebuddy? I would highly recommend it! Click here to get started with Tubebuddy.

Be authentic

Present yourself as naturally as possible. Be completely authentic, with beautiful energy. It doesn’t hurt to present yourself in the best way possible. If you’re feeling tired and sluggish, not a good time to make a video. Think about when you feel your best so that you can present yourself at your best in the video.

Video batching to save time

Batch your videos. Make a list of different videos that you can make at one time to save your time. I know if you’re like me you like to save time and energy so make a list of maybe three video ideas.

Take the time to script out the videos beforehand so that you can do them one right after the other especially if you don’t have a specific place where you make your videos or if you’re surrounded by family or living with other people and it’s a little difficult to make videos surrounded by other people and finding that quiet spot.

Once you have everything set up, and done your hair, you feel like you’re able to present yourself, optimize that time and batch your videos.

Include only ONE call to action

Within your video ideally have one call to action. These days people are super busy. They have maybe 25 different things going on in their head at once and to present many different things in one video can be just like overwhelm on making a decision. We all have to make decisions multiple times a day and having to make a decision on what link to click on can be somewhat overwhelming.

So restrain yourself to only one call to action.

Superpowered call to action

What would that call to action be for you to have a client? It could be liking the video, it could be commenting below to create a relationship with this person, signing up for your newsletter where you share specific offers only for those peeps, a digital download free pdf that you want to present to help with a solution that’s in your funnel.

Not just to give a free pdf away.

Everybody probably has at this point in the online World downloaded a free pdf from somewhere and it never generated into anything. So do make sure that the PDF that you are presenting or this gift I like to think of it as a gift that you are giving your followers, leads into more of a solution on their path. This is not to just give something away for free but have it be on a path or on a journey that’s going to help them if they choose to take that Journey with you.

Sprinkle the link everywhere

Then once you’ve decided on that call to action you need to give people the link. Put the link in the cards that show up in the right-hand corner of the video. Put that link in the end screen which is the final screen on the video which you’ll see at the end of this video. Put the link in the description below the video. You could even put the link in the comments below the video and say hey here’s the link for this so people don’t miss it again.

Keep in mind people are so busy that if it’s not staring them in the eyeball they’re probably not going to click on it.

Eye catching thumbnail

The thumbnail is also very important. As soon as you finish making the video take a quick selfie, download it to your computer and use that on your thumbnail.

Your face is your brand. Your face is unique to you. Your energy is unique to you. Your smile is unique to you.

So when people see that on the thumbnail they can immediately resonate with it and click on your video.

Use your image and catchy words that connect with the information in the video and with your title people need to see the video.

Keyed up keywords

So in the tags below the video, use the keywords people would search on to find this video. Put your title word for word in the tag section found in the details below the video on the backend. This is another place Tubebuddy comes in handy. Tubebuddy will show you how your keywords rate and let you know if there are other key words that would be beneficial to use as well.

Plus put your client magnet video in a playlist with a catchy title.

Playlist power

I just revamped a playlist on my YouTube channel to help adult violinists jump out of the beginner stages to learn third position and it’s called “Beginner No More, Learn Third Position.” Pretty short, to the point, catchy words and it solves a pain point of violinists who feel like they just have never gotten out of that beginner stage.

Put your video in a playlist and then put that playlist on the front of your YouTube channel so people can find it.

Repurpose your video

You can repurpose the same video, create the subtitles put it on your blog posts, create Instagram reels to direct people to that full-length video, create some Facebook lives to direct people to your YouTube video and that’s it!

You now have this amazing video that you’ve uploaded to YouTube to attract clients whether it is right now or years down the road.

Somebody may watch that video and find out hey they want to work with you they love your energy, they love you, they love what you have to offer and they can’t get enough of you.

May not happen immediately…

What’s so great about YouTube is once you make that video, it’s LIVE. I have popular YouTube videos on my channel from 10 years ago that are still working for me today that are still bringing me, clients.

So don’t get discouraged if nothing happens right away. You publish a video and it’s like one day, two days, and only 100 views and you don’t know what’s going on, don’t freak out.

Create another video. Stay consistent!

As long as you follow these steps that I’ve given you in this video, someday, somewhere, somebody’s going to really enjoy what you have to offer.

Don’t forget to grab that video script template to help you out and have fun filming. Ciao.

The post How to Create Youtube Videos to Magnetically Attract Clients appeared first on High Vibe Biz & Life.

Why I Use Youtube as My Content Creation Hub

Heather Kaye — Mon, 26 Jun 2023 08:51:07 +0000

Why I Use Youtube as My Content Creation Hub

As I’ve been on YouTube since 2010 and teaching online since 2012, I’ve discovered that YouTube has brought in most of my clients out of all the social media platforms. In this post, discover why I use YouTube as a content creation hub.

Over the 10 years that I’ve been working online, YouTube has been my biggest lead generator for clients that I work with personally and also for clients that join my online programs and/or purchase my digital products.

Large return on time invested

As I love a large return on my time invested, YouTube provides this for me. A video that I created for an online course three years ago is still generating students for that online course.

This is why I love YouTube. I make one video and for years it is working as my sales person 24 7: while I’m sleeping, while I’m practicing, while I’m working with my clients, while I’m teaching.

Violin videos that I have made years ago are still bringing me clients to this day. This is Why I Use Youtube as My Content Creation Hub.

Video captures YOU!

I love working with video because you get to know me as a person, my energy, my smile, my enthusiasm and you can understand if I am the right person for you to work with by the tone of my voice, by how I use my words. You know by my energetic vibration if we are a good fit or not.

If you resonate with me, great! If not you can move on to the next YouTube video.

With video, people get to know my teaching style, people get to know me as the business owner that I am and how I work online plus people get to know me with how I use mindset in my business and in my violin Journey.

Consistency is Key!

As I am on other social media platforms Facebook and Instagram, the place that I continuously show up week after week, two times a week in fact, is on YouTube.

Not to say that if I would show up even more on Instagram it wouldn’t be beneficial to my business but the reason I show up consistently on YouTube is that I know this video will be seen by people for years to come.

It’s not going to disappear after 24 hours or not be in somebody’s feed after 24 hours.

Youtube is a search engine

If somebody searched on a specific topic and the title of my video, my keywords match the solution that they’re searching for, then boom they get to see the video and it’s a perfect match.

If you’d like to learn more about how to make client magnet videos, you can check out this post here.

Start with a video script

Now before I get into all the reasons why I use YouTube as a hub for my business, you may be thinking well that’s not such a bad idea and I would really like to make videos too.

There are a lot of different options for a Youtube video script of which you can easily find searching on Youtube. But what I have found the best is to keep it simple.

I’ve created a video script template to help you out. It’s one that I use personally to keep myself organized and know that every video I create has a purpose. You can get my video script template for free here!

Don’t underestimate the power of the video title

When you create your video script think about the solution that people are searching for and that you’re providing in the video so that you can use your title as a hook for them to see, “Hey you know what? This video has some answers for me. I’m going to check this out.”

Don’t create videos just to create videos

I’m not creating videos just to create videos. I want those videos to work for me whether it’s attracting emails, whether it’s collecting comments, whether it’s bringing somebody to my online course, whether it’s used to create more views on my YouTube channel, whatever it is, every single video I make has a purpose behind it.

Youtube as the hub SAVES TIME!

So let’s get into this. Why do I just love YouTube as my content creation hub? One it saves time. I make one video which I edit it in iMovie.

If you want tips, check out this post, “How to edit in iMovie.” At least how I use iMovie to edit.

Once I have edited the movie then I save that file for Facebook. Then I add the end screen and I save that for YouTube and then I create a shorter version that can be used on Pinterest and Instagram.

I also take the YouTube video and I embed it into my blog post. I use the subtitles from every YouTube video I make as the foundation for that blog post. So it saves a lot of time.

As you see, one video multiple platforms.

Youtube allows me to stay balanced

I choose not to work on my business 24/7. I do play the violin. I do have clients that I work with. I do teach violin. I play piano as well and I accompany so I have a lot of things on my plate that I want to make sure that I’m balanced.

Plus I swim every day and I’m on the treadmill for an hour. So I’m sure you can understand, it’s not that we have a blank slate of 24 hours to work on our business. We need to be balanced. Creating one video and using it for multiple platforms helps me to achieve this.

Youtube videos collect your fans and followers

YouTube videos are a great way to collect your tribe. Whether that is getting them onto your email list by providing a wonderful offer for them in exchange for their email or whether that’s inviting them to your Facebook group.

Youtube videos drive sales

YouTube videos are also great to sell your products, your courses. Another great reason Why I Use Youtube as My Content Creation Hub. There are multiple places you can leave a link directing people to the solution to what they’re looking for.

Where to put links:

YouTube Cards which show up on the upper right hand corner
Description below the video
Video end screen
Comments below the video which you can pin to stay at the top
Blog post where the video is embedded

Turn your gifts to gold

My wish is that the information this video helps you save time, stay organized and sane as you’re running your online business as a creative entrepreneur.

If you’re a female creative entrepreneur ready to monetize your passions, leverage your artistic strengths and build a sustainable thriving online business, I have a few places left in my Gifts to Gold biz building six pack to get you started and organized with your systems to build your business.

Click here to enroll and book.

The post Why I Use Youtube as My Content Creation Hub appeared first on High Vibe Biz & Life.

How to Sell Digital Downloads Complete Step-by-Step Tutorial

Heather Kaye — Mon, 08 May 2023 09:28:25 +0000

How to Sell Profitable Digital Downloads Complete Step-by-Step Tutorial

You know you need to make digital downloads. You have maybe an idea but the path of exactly how to get that digital download in your customers’ hands can be a little difficult to understand. In this post discover, How to Sell Profitable Digital Downloads Complete Step-by Step-tutorial.

1. Profitable digital download idea

First, you need to have an idea. If you’re struggling with what idea to go for, download my Profitable Digital Download Idea Generating Journal and get those ideas flowing. Not only will you come up with one idea, I’m sure you’ll come up with multiple ideas that you can use in the future.

2. Make your profitable digital download

Once you have your idea, you need to create that profitable digital download. You need to make it. Need help? Check out my post that walks you through three different ways to build a digital download PDF via Google Drive, Canva, or Keynote.

Digital downloads can be PDFs or audio files. Whatever it is that you make you want to save it in a safe place on your computer so that you can access it when you need to upload it to the place your customers are going to buy it.

3. Make your profitable digital download visual

You have your digital product now safe on your computer. You’ll want to make this digital product as visual as possible for your customer to understand what it is. Just a link is not going to give them an idea of how this digital product is going to help them.

A great way to make your digital product come to life is to create images in Canva or in PicMonkey so people can see exactly what this digital product is going to look like when they buy it and you can give an idea of how they can use it, whether it’ll be on the iPhone or if they can use it on the computer.

You can easily grab images of the tablet or device that they’ll be using this digital product on and it also gives them the idea that yes this is a hundred percent immediately downloadable digital product that they can access on their device.

4. Create your sales/landing page for your digital download

Step four is to create the landing page or sales page where your customers are going to learn more about this digital product and why they absolutely need it. This sales page can be on your website or you can sell your product on a separate platform like Payhip.

I’m truly happy with the customer service and what Payhip has to offer. If you do use my Payhip link, I may or may not receive a commission at no cost to you and it helps to keep this website going.

5. Create a checkout process for your digital download

Once you’ve decided if it’s going to be on your website or on Payhip we need to have a checkout process and this is step five. If you’re using a platform like Payhip, this is all taken care of for you all you have to do with Payhip is go in and create a product upload.

Upload your digital download to Payhip
Upload your images that represent your digital download.
Decide on a price and insert that information in the designated place in Payhip.
Fill in the description box describing your product.

You want to have an incredible description that’s going to let your customers know exactly what they’re getting and how it’s going to help them. Answer the question why they absolutely need this specific digital download. How is your digital download going to make their life easier and absolutely immediately since it’s 100 percent immediately downloadable.

Payhip has the checkout page done. So once you have the product created in Payhip, somebody buys the product, a form pops up and they’re able to continue with the checkout.

Now if you are going to have this product housed on your website, you create the landing page on your website, you upload that beautiful image to make it more tangible, this digital product and then you’ll have a button below that says buy now and this is going to link to PayPal.

So you’ll have to create a button in PayPal and then you’ll get the link that you can put on your website. Now if you don’t want to use PayPal you can use Stripe as well and get that link and put it on your website it’s the same process and then when they click that link they’ll be guided through a checkout process.

6. Collect the funds from the sale of your digital download

Step six is collecting money so if you’ve chosen to go with Payhip you’ll have to connect Payhip to your PayPal account or and if you want to your Stripe account. Then when Payhip receives that money it will be transferred to either Payhip or Stripe account but they will take a fee. It depends on which plan you set up with Payhip. They do have a free plan with the way you don’t have to pay every month but they will take a percentage out of every sale. So until you’re making a specific amount of money in your sales you can use Payhip for free but just know that they will be taking a percentage out of every sale. Once you have more monthly sales you can investigate in Payhip’s plan how much it is a month and if that offsets having to have that fee taken out for every single sale. But when you’re first getting started, I would just suggest getting the free Payhip plan. Now on your website, you’ve used the link to PayPal or Stripe. If you choose not to use Payhip and then you’ll be collecting the money from from those accounts how you have it set up to transfer into your business checking account.

7. Deliver the digital download

Then step seven, the product needs to be delivered to your client. If you choose to use Payhip this is so seamless and it’s all taken care of. Payhip will send an email to your client and they’ll get that digital download and everything is set.

If you choose not to use Payhip and you just use your website and then you’ll have to have a redirect that’ll send that person to that specific link so they can access the digital download.

As you can see these two different options, Payhip does create this super seamless path.

If you wanted to not use the Payhip store but have the product directly on your website and still use the Payhip process. You can get a link once you’ve created your product in Payhip that you can copy and paste and sell that product on your website still via Payhip.

8. Market your digital download

As great as digital products are you need to market them. They’re not going to sell themselves. So you do have to plan on how you’re going to be funneling eyeballs to that specific landing page whether it’s on your website, whether it’s on Payhip, it doesn’t matter where it’s living but you do have to get people to see it.

Plan on sharing the link to this page on your social media accounts. Create a video of yourself using the product or of somebody else using the product and how it’s benefiting them so it becomes more lively to your customers and they see why they need this product.

Share it on your Instagram feed with a quick reel. If you have a Facebook group, you can easily share it in your Facebook group as well.

This is the eight-step process of creating a digital download so that you can start making money right away and build up that extra little cash bundle to help support yourself via your online biz.

Hopefully, you found this post How to Sell Profitable Digital Downloads Complete Step by Step Tutorial helpful. Let me know in the comments below what digital download you will be creating!

Happy creating!

The post How to Sell Digital Downloads Complete Step-by-Step Tutorial appeared first on High Vibe Biz & Life.

Best email Marketing Platform

Heather Kaye — Wed, 21 Dec 2022 13:33:39 +0000

eMail Marketing Made Easy

Are you on an online service provider looking for the best email marketing platform?

In this post, discover why I believe Mailerlite is the best email marketing platform for online service providers and how to stay in touch with your students or clients plus how to get more followers via an easy-to-use email marketing platform.

Staying in touch with your clients, students, and or followers helps you create a closer relationship with them. It also gives them a sneak peek into your life behind the scenes of the computer. You allow your students, clients, and followers to get to know you better via a newsletter. It’s also a great way to keep your students and clients motivated for them to stay on track.

Another advantage of sending out an email newsletter allows your clients and students and followers to know of your upcoming workshops, events, online courses and any special promotions that you will be offering.

Decide on an email marketing platform

In order to do this, the most efficient way, is to decide upon an email marketing platform. There are many choices out there for email marketing Platforms. My personal choice is Mailerlite, the best email marketing platform for online service providers.

As an online entrepreneur, I’ve used multiple email marketing platforms and for me Mailerlite is definitely the best option. The main reason why is the ease of use. It’s very easy to navigate through the platform and you don’t have to be an email marketing genius to run your email marketing through Mailerlite.

Evolving from a self-proclaimed technophobe who was late in the game even getting an email address, I needed something easy to use and Mailerlite was the obvious choice for me.

In the past, I have had a virtual assistant who took care of all my emails but I found that to be a little bit clunky when I needed to send something out quickly and I had to wait for her to be available.

If you use this link, you will get a twenty-dollar discount. I also receive credit as well. It’s a win-win situation.

Brainstorm stories that will help your clients

Step two determine what information you’re going to share in your newsletter. Will you be announcing a newly published YouTube video, behind the scenes look into your life and business, recipes, your latest digital products or services?

It’s good to have a mix of information. You don’t want to be selling every single email. You want to choose the information that connects you with your clients.

Tell a story. Stories that would be beneficial for your clients, followers, and students to learn from.

Commitment to Consistency

Step three is determine and commit to how often you’ll be sending this newsletter. Will you be sending it weekly, bi-weekly, or once a month?

The magic answer is what you can commit to and how often your followers, clients and students would like to hear from you. Remember consistency is key.

Who will receive your newsletter?

Step four decide to whom you are sending your newsletter. Another reason why I think Mailerlite is the best email marketing platform for online service providers is that within Mailerlite, you have the opportunity to divide your subscribers into different groups.

If you have active students or clients that work with you on a weekly basis you can keep them in one group. If you have inactive ones that kind of pop in every now and then you can put them in a separate group.

You may also group your clients, students, and followers based on the level of where they’re at in their studies or within online programs.

Plus your followers will automatically be grouped into what they signed up to receive from you.

This way you can select the information best for the subscribers within a specific group.

What will you give your followers

Step six, decide what are you going to give your followers in exchange for their email address. This may be a special promotion on your offers and services or it may be a PDF that’s giving them pointers on how to become better at something in a quicker amount of time.

For my violin tribe, I’ve created a PDF called Four Pillars to Gorgeous Tone. How to produce a better tone on the violin. For my high Vibe tribe, I created a Raise Your Vibration guidebook to allow people to learn about the law of vibration and how to implement it on a daily basis.

Within Mailerliteyou have the option to create a landing page or a form where they can actually sign up. I have chosen to use forms on my personal website. You can easily see what they look like by clicking the links above.

Once your follower has signed up within the form, they then get sent an automated email sequence where they get the link to the product or offer that you are giving them.

Create an automated email sequence

Step seven, create an automated email sequence. Another reason I think Mailerlite is the best email marketing platform for online service providers is that they have made to process to create an automated email sequence super easy and VISUAL!

You can clearly see the entire automated email sequence process visually.

Within this sequence, your followers get a link to the product that you promised to give them.

Share the link to your form or landing page

Step eight is to share your link all around in social media and on your website. Within Mailerlite you have the option to share by a simple link to the page.

Live Chat and Mailerlite Academy

Mailerlite is the best email marketing platform for online service providers because of their amazing customer service. If you get stuck in any steps of the process above, simply ask your question within the 24/7 live chat easily accessible on pretty much every page you use on the Mailerlite website. 24/7 live chat is available depending on the plan you choose.

Cannot tell you how many times I have used that live chat and been supremely happy with the service that I have received. It’s pretty much under four minutes that I get an answer to my question every single time as they are 24/7 live chats.

PLUS Mailerlite has super easy training videos to help you along this process within Mailerlite Academy and on their Youtube channel.

Within my online Biz, I have two weekly newsletters that I send out to my two separate tribes, to my violin tribe and to my high Vibe tribe. I send them out on two different days so if somebody is a part of both tribes they’re not getting inundated with emails and what I’ve chosen to share in my emails is my YouTube video that’s newly published and the corresponding blog post.

I also share a little bit of behind-the-scenes information of what’s going gone down in my week and anything that’s connected to the inspiration of the video or something that will help my students, clients, and followers online.

Have fun simplifying your email Journey with MailerLite.

The post Best email Marketing Platform appeared first on High Vibe Biz & Life.

Social Media Success with Publer

Heather Kaye — Fri, 23 Jul 2021 08:37:04 +0000

Social Media Woes to Wins with Publer

Struggling with how to make social media work for you in your biz? In this post, discover tips on how you can create a high vibe social media strategy and have fun scheduling your posts in a super easy to use platform, Publer.

Believe me, as a whole, I am not a social media fan. It literally zaps the energy right out of me lol. Talk about energy vampires. However, I have found high vibe ways to make it work for me and my biz.

Before Publer I used Buffer for many years and before that Hootsuite. The last year using Buffer, I experienced way too many hitches in the road with publishing posts and not being able to see the post before I publish. PLUS pictures that were used with my links were not even being pulled from my website page….FRUSTRATING , right?

Let’s fast forward to today and how I turned my social media woes to wins using Publer!

What is Publer?

Publer is a social media scheduling platform. It allows you to schedule posts for Facebook posts, Instagram posts, Tweets, LinkedIn updates, Pinterest pins, Google My Business posts & YouTube videos.

With Publer I am able to schedule my posts across multiple platforms including scheduling to my Facebook groups.

How does it work?

I create my own social media scheduling for the week for example, Mondays are video days, Tuesday – memes, Wednesday blog posts and so forth.

In Publer, I write in my the words for my post and include any links that correspond with those words.

What I LOVE most about Publer is that I have the opportunity to preview each post before you post or schedule it on social media. After composing the post, just simply click on the “preview” button. Publer will then show a preview of how your post will look on the selected social account when it’s live. This allows me to make sure that the correct picture is being pulled and the spacing of the words are exactly how I prefer.

How I use Publer for social media success

To make a living online, one has to wear many hats. Time is filled with many different activities: coaching clients, maintaining a website, creating products, promoting products, research, analysis etc. The last place I truly want to spend my time is to think every day I have to post on social media.

I have created a content library with different category of posts ranging from 3 -12 months of material. This makes it super easy to batch schedule within Publer for a block of at least 3 months.

Being drained thinking of social media every day is completely nullified with Publer.

Every image I have in a post is also saved in Publer’s content library. Making it super easy to grab in the future if needed.

In all that I do, I search for the best option for the least expense. Basically the most profitable high vibe option with the least stress. I have worked online for 10 years and with social media for that entire time. As a self employed online biz owner, I understand the importance of social media as a tool to attract followers. It allows people to find me easier.

Publer provides me a super user friendly platform to easily schedule posts and preview them as well. I also LOVE their hashtag option. I don’t need to think what hashtags to use. They just pop up and I click. Gotta love that.

If you think Publer is a good match for you and you want to give it a go you can create your Publer account here.

In all things high vibe,

The post Social Media Success with Publer appeared first on High Vibe Biz & Life.

High Vibe Biz Archives - High Vibe Biz & Life

8 Ways to Declutter your Online Biz

8 Ways to Declutter your Online Biz

Why decluttering is important?

Finding Treasures

Creating a consistent declutter strategy

How often to declutter?

8 Ways to Declutter your Online Biz

1. Google Suite

2. Dropbox

3. eMails

4.Canva/Picmonkey

5. Smartphone

6. Trello

7. Social Media

8. Websites

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How to Monetize Your Talent Online

How to Monetize Your Talent Online

My online journey in short

Technophobe to techie

Passion to profits

Use social to your advantage

Simple ways to get you started making money online

Get organized with a checklist

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Tula Microphone For Online Teaching

Tula Microphone For Online Teaching

Getting to know the Tula microphone

Tula is not only a microphone but a recording device as well

Easy connectivity

Connecting to the iPhone

How to set up in Zoom

Easily connects with a Lavalier mic

Order your Tula microphone

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Filming Set Up for non Techies

Super Easy Affordable & Fast Video Filming Set Up for non Techies

My Youtube journey

My move to Macbook

No video camera needed

Good quality microphone

Natural lighting is best

Lighting alternatives

Tripod for smartphone

Editing in iMovie

Simple background

Get filming

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How to Quickly Edit Your Youtube Videos in iMovie

How to Quickly Edit Your Youtube Videos in iMovie

iMovie editing checklist

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How to Create Youtube Videos to Magnetically Attract Clients

How to Create Youtube Videos to Magnetically Attract Clients

Youtube library to content creation hub

Online biz hamster wheel

Getting off the hamster wheel

Return on time invested

Why video?

You are the vibration you attract

It‘s not about the subscribers and it’s not about the views

Video filming tips

Using a video script template

You had me at hello

Be authentic

Video batching to save time

Include only ONE call to action

Superpowered call to action

Sprinkle the link everywhere

Eye catching thumbnail

Keyed up keywords

Playlist power

Repurpose your video

May not happen immediately…

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Why I Use Youtube as My Content Creation Hub

Why I Use Youtube as My Content Creation Hub

Large return on time invested

Video captures YOU!