eMail Marketing Made Easy
Are you on an online service provider looking for the best email marketing platform?
In this post, discover why I believe Mailerlite is the best email marketing platform for online service providers and how to stay in touch with your students or clients plus how to get more followers via an easy-to-use email marketing platform.
Staying in touch with your clients, students, and or followers helps you create a closer relationship with them. It also gives them a sneak peek into your life behind the scenes of the computer. You allow your students, clients, and followers to get to know you better via a newsletter. It’s also a great way to keep your students and clients motivated for them to stay on track.
Another advantage of sending out an email newsletter allows your clients and students and followers to know of your upcoming workshops, events, online courses and any special promotions that you will be offering.
Decide on an email marketing platform
In order to do this, the most efficient way, is to decide upon an email marketing platform. There are many choices out there for email marketing Platforms. My personal choice is Mailerlite, the best email marketing platform for online service providers.
As an online entrepreneur, I’ve used multiple email marketing platforms and for me Mailerlite is definitely the best option. The main reason why is the ease of use. It’s very easy to navigate through the platform and you don’t have to be an email marketing genius to run your email marketing through Mailerlite.
Evolving from a self-proclaimed technophobe who was late in the game even getting an email address, I needed something easy to use and Mailerlite was the obvious choice for me.
In the past, I have had a virtual assistant who took care of all my emails but I found that to be a little bit clunky when I needed to send something out quickly and I had to wait for her to be available.
If you use this link, you will get a twenty-dollar discount. I also receive credit as well. It’s a win-win situation.
Brainstorm stories that will help your clients
Step two determine what information you’re going to share in your newsletter. Will you be announcing a newly published YouTube video, behind the scenes look into your life and business, recipes, your latest digital products or services?
It’s good to have a mix of information. You don’t want to be selling every single email. You want to choose the information that connects you with your clients.
Tell a story. Stories that would be beneficial for your clients, followers, and students to learn from.
Commitment to Consistency
Step three is determine and commit to how often you’ll be sending this newsletter. Will you be sending it weekly, bi-weekly, or once a month?
The magic answer is what you can commit to and how often your followers, clients and students would like to hear from you. Remember consistency is key.
Who will receive your newsletter?
Step four decide to whom you are sending your newsletter. Another reason why I think Mailerlite is the best email marketing platform for online service providers is that within Mailerlite, you have the opportunity to divide your subscribers into different groups.
If you have active students or clients that work with you on a weekly basis you can keep them in one group. If you have inactive ones that kind of pop in every now and then you can put them in a separate group.
You may also group your clients, students, and followers based on the level of where they’re at in their studies or within online programs.
Plus your followers will automatically be grouped into what they signed up to receive from you.
This way you can select the information best for the subscribers within a specific group.
What will you give your followers
Step six, decide what are you going to give your followers in exchange for their email address. This may be a special promotion on your offers and services or it may be a PDF that’s giving them pointers on how to become better at something in a quicker amount of time.
For my violin tribe, I’ve created a PDF called Four Pillars to Gorgeous Tone. How to produce a better tone on the violin. For my high Vibe tribe, I created a Raise Your Vibration guidebook to allow people to learn about the law of vibration and how to implement it on a daily basis.
Within Mailerliteyou have the option to create a landing page or a form where they can actually sign up. I have chosen to use forms on my personal website. You can easily see what they look like by clicking the links above.
Once your follower has signed up within the form, they then get sent an automated email sequence where they get the link to the product or offer that you are giving them.
Create an automated email sequence
Step seven, create an automated email sequence. Another reason I think Mailerlite is the best email marketing platform for online service providers is that they have made to process to create an automated email sequence super easy and VISUAL!
You can clearly see the entire automated email sequence process visually.
Within this sequence, your followers get a link to the product that you promised to give them.
Share the link to your form or landing page
Step eight is to share your link all around in social media and on your website. Within Mailerlite you have the option to share by a simple link to the page.
Live Chat and Mailerlite Academy
Mailerlite is the best email marketing platform for online service providers because of their amazing customer service. If you get stuck in any steps of the process above, simply ask your question within the 24/7 live chat easily accessible on pretty much every page you use on the Mailerlite website. 24/7 live chat is available depending on the plan you choose.
Cannot tell you how many times I have used that live chat and been supremely happy with the service that I have received. It’s pretty much under four minutes that I get an answer to my question every single time as they are 24/7 live chats.
PLUS Mailerlite has super easy training videos to help you along this process within Mailerlite Academy and on their Youtube channel.
Within my online Biz, I have two weekly newsletters that I send out to my two separate tribes, to my violin tribe and to my high Vibe tribe. I send them out on two different days so if somebody is a part of both tribes they’re not getting inundated with emails and what I’ve chosen to share in my emails is my YouTube video that’s newly published and the corresponding blog post.
I also share a little bit of behind-the-scenes information of what’s going gone down in my week and anything that’s connected to the inspiration of the video or something that will help my students, clients, and followers online.
Have fun simplifying your email Journey with MailerLite.
Thanks!